AGORA aims at supporting local ecosystems by interconnecting community partners, local producers, and tourism agents and the co-designing of regenerative tourism experiences based on authenticity, originality, and sustainability.

The approach is based on key principles of regenerative tourism:

• Holistic understanding and living
• Systems approach: everything is interconnected and interdependent.
• Fostering collaboration and partnerships between a wide range of community stakeholders.
• Diversifying to enhance resilience.
• Inclusive and equitable.
• Transformational and inspirational.
• Environmentally responsible.
• Protection of local cultural heritage and tradition.

The partners develop tailored learning materials for local community agents involved (or willing to be) in the tourism ecosystem that, in the long term, align the existing provision of tourism offers to the demands of the new sustainability-conscious customers, not only wanting to minimise the negative impact of tourism but also generate direct positive impact and build more planet positive (tourism) ecosystems.

AGORA will work for a higher collaborative governance of tourism ecosystems with a bottom-up approach by promoting the role of learning centres.