As part of the European project AGORA Regenerative Tourism, the territory of La Domitienne, located in Occitanie (France), has taken part in a collective experimentation exploring what regenerative tourism could mean at a local scale.

Over three online workshops held in autumn 2025, a diverse group of stakeholders — the local Tourism Office, cultural institutions, community representatives, and engaged residents — came together to reflect on how regenerative principles might inspire a new way of thinking about tourism. Their discussions focused on the Domitienne as a living territory shaped by its coastal landscapes, vineyards, heritage, and seasonal rhythms.

Exploring the regenerative potential of the territory

These workshops opened the space for shared inquiry and imagination rather than the application of a predefined model. Participants were invited to observe the territory through a regenerative lens, uncovering what already makes the Domitienne vibrant and distinctive.

Together, they identified several avenues for future reflection and collaboration:

• Rediscovering the territory’s deeper identity, and the relationships between its landscapes, craft traditions, and inhabitants.
• Strengthening connections between the coastline and the hinterland, two complementary “lungs” of the Domitienne that can mutually enhance the visitor experience.
• Reflecting on seasonal balance, and how tourism activity can support — rather than disrupt — the year-round vitality of the place.

Throughout the discussions, regeneration emerged not as a set of techniques, but as a mindset: one that values relationships, nurtures what is already alive in the territory, and encourages cooperation across sectors and communities.

A collaborative and participatory process

The aim of this experimentation was not to design a new tourism strategy outright, but to create a shared space where local actors could explore, question, and envision together. This participatory approach allowed each stakeholder to bring their own perspective, stories, and aspirations — making room for insights rooted in lived experience.

The workshops also helped highlight the richness of existing initiatives across the Domitienne. While many projects operate independently, participants noted the powerful potential that could emerge from connecting them within a shared narrative or vision.

A European initiative for regenerative futures

This work has been carried out within the framework of the AGORA Regenerative Tourism project, co-funded by the Erasmus+ programme of the European Union. The project aims to support European destinations in experimenting with regenerative approaches, fostering new learning and collaborative practices that strengthen the relationship between people, place, and local ecosystems.

About EURAKOM’s role

As a partner in AGORA, EURAKOM supports territories in exploring and implementing regenerative principles. Through participatory methods and in-depth territorial analysis, EURAKOM helps destinations uncover their living potential, weave connections between stakeholders, and co-create tourism strategies that are rooted in place and oriented toward collective well-being.